The Locomobile Automobile In Newspaper Advertisements
The Locomobile Company of America was started in 1899 in Watertown, Massachusetts until it dissolved in 1929. They first made automobiles with steam engines until 1903 when they switched to the gas engine. They were found in print ads across the country as early as 1901. We will take a look at some of the better ads published.
The Greatest American Car
Won 2d place in Elimination Race in 1905 – Finished 3d in Vanderbilt Cup Race in 1905 – The first and only American car to gain a place in an International Race defeating 12 out of 14 foreign racers which performance, through the default of France, kept the Vanderbilt Cup in this country and enabled Americans to again compete for it on their own soil.
The New York Sun – 1906
Seattle Star – 1908
The Omaha Daily Bee – 1909
Buy the above image as a Vintage Locomobile Sign
The New York Sun – 1915
The bulk of the advertisement for the Locomobile died down around 1917. The text from an ad below was found in the Philadelphia Evening Ledger in 1922, one of the last ads I was able to find. The automobile was the luxury car of its day and the economy leading up to the great depression might have something to do with it’s demise.
Play a period tune below – The Whistler and His Dog – 1905
Locomobile – The last word in deluxe road travel, the strongest and safest car America has ever produced, second to none in the world. It was never finer than new highly perfected, up to the minute in every small detail. It carries a unique Guarantee, proving the economy of its excellence. It will be kept in the lead by the men who made it famous, and who have dedicated themselves to its perfection, working in their old policy of limited production to insure the highest quality. THE LOCOMOBILE COMPANY Philadelphia Branch 2330 Market Street.